Your Google Business Profile is often the first thing a local customer sees — before your website. An optimized profile ranks higher and converts better. Work through this checklist.
Claim and verify
- Claim the profile and complete verification.
- Make sure there is only one profile — merge or remove duplicates.
Core information
- Exact business name (no keyword stuffing).
- Accurate primary category plus relevant secondary categories.
- Correct address or service areas, phone, and website.
- Complete hours, including holiday hours.
Make it convert
- Write a clear description of what you do and who you serve.
- Add 10+ real photos (team, work, location) and keep adding them.
- List your services with short descriptions.
- Turn on messaging and the booking link if you take appointments.
Ongoing (this is where most businesses quit)
- Post weekly — offers, tips, completed jobs.
- Request reviews from happy customers and respond to every one.
- Answer the Q&A section before competitors or strangers do.
Do the one-time setup well, then treat the ongoing items as a habit. That combination is what separates the top three in the map pack from everyone below.
Short on time to manage it? Book a free consultation and we will walk your site with you.